I have to be very honest. I am not a user of any kind of social media. I don’t have a Twitter, Facebook, or an Instagram account. So I really had to do some research on how teams or agencies can maximize resources to engage fans or to drive purchases through their Twitter and Facebook pages.
A team can maximize their social media resources with Twitter by making sure they control their own message. According to Mealiff, “breaking news, trades, line-ups, and injury updates are now common place on Twitter, and if done right (cc: @LAKings) with personality and humanization, can lead to huge follower numbers, increased web site traffic, and increases in revenue from exclusive offers, promotions, and sponsorship deals.” Twitter has the ability to integrate sponsors with creative campaigns, allowing teams to bump up the rate card they charge sponsors to be affiliated with them (Mealiff, 2012). Twitter has the “ability to cross promote certain content”, because every now and then it’s necessary. Being able to tweet Facebook posts and Instagram pictures can come in handy (Mealiff, 2012).
Because “social media is becoming more and more visual, via pictures, videos” teams can use Instagram and take their fans behind the scenes with pictures from practice, the hotels, the team buses, etc. all with a special unique filter making the pictures look extra pretty (Mealiff, 2012). That would definitely maximize teams or agencies social media resources.
For fan engagement Facebook is a great tool. Teams also use Facebook for sponsored stories and ads to increase engagement of specific revenue related posts (Mealiff, 2012). But a really good idea I thought Mealiff was dead on about is that “most teams already have an established Facebook presence and they simply shouldn’t choose to spend the majority of their time concentrating on the Facebook page. That said, Mealiff would assign a full day or two, or maybe an intern, to make sure the teams Facebook Timeline is complete with historical milestone events in the history of the franchise.” I think that’s a great idea.
One way I found for teams or agencies to drive purchases are by providing exclusive offers and promotions through their social media websites.
Reference:
Mealiff, A (May 2012). Social Media Overload: The Top 5 Platforms Sports Teams MUST Have. http://www.sportscortex.com/social-media-overload-the-top-5-platforms-sports-teams-must-have/.
A team can maximize their social media resources with Twitter by making sure they control their own message. According to Mealiff, “breaking news, trades, line-ups, and injury updates are now common place on Twitter, and if done right (cc: @LAKings) with personality and humanization, can lead to huge follower numbers, increased web site traffic, and increases in revenue from exclusive offers, promotions, and sponsorship deals.” Twitter has the ability to integrate sponsors with creative campaigns, allowing teams to bump up the rate card they charge sponsors to be affiliated with them (Mealiff, 2012). Twitter has the “ability to cross promote certain content”, because every now and then it’s necessary. Being able to tweet Facebook posts and Instagram pictures can come in handy (Mealiff, 2012).
Because “social media is becoming more and more visual, via pictures, videos” teams can use Instagram and take their fans behind the scenes with pictures from practice, the hotels, the team buses, etc. all with a special unique filter making the pictures look extra pretty (Mealiff, 2012). That would definitely maximize teams or agencies social media resources.
For fan engagement Facebook is a great tool. Teams also use Facebook for sponsored stories and ads to increase engagement of specific revenue related posts (Mealiff, 2012). But a really good idea I thought Mealiff was dead on about is that “most teams already have an established Facebook presence and they simply shouldn’t choose to spend the majority of their time concentrating on the Facebook page. That said, Mealiff would assign a full day or two, or maybe an intern, to make sure the teams Facebook Timeline is complete with historical milestone events in the history of the franchise.” I think that’s a great idea.
One way I found for teams or agencies to drive purchases are by providing exclusive offers and promotions through their social media websites.
Reference:
Mealiff, A (May 2012). Social Media Overload: The Top 5 Platforms Sports Teams MUST Have. http://www.sportscortex.com/social-media-overload-the-top-5-platforms-sports-teams-must-have/.